Lycium barbarumustry has remained in the primary stage of selling dried fruit raw materials for a long time. In order to achieve new breakthroughs, Ningxia has issued relevant supporting policies such as finance and finance, strengthened scientific and technological research and development, promoted industrialized large-scale production, extended the industrial chain and improved the value chain, and the medlar industry has embarked on the road of high-quality development.
Recently, a series of new products such as Lycium barbarum beer and Lycium barbarum mask appeared in the conference on science and technology achievement of Lycium barbarum in Ningxia province. Although these new products have no gorgeous figure, their value has increased several times or even dozens of times, subverting people's inherent understanding of medlar“ As a native of Ningxia, I didn't expect that Lycium barbarum can produce facial mask, beer and other products that are in line with the healthy consumption trend in addition to medicine, tea brewing, liquor making and porridge. Lycium barbarum merchants Liu Ying said.
Ningxia is the main producing area of Lycium barbarum in China, with a planting area of 1 million mu, accounting for 45% of the country. Although Ningxia Lycium barbarum is famous for its excellent quality and its products are exported to more than 40 countries and regions, limited by the level of economic development and scientific research, Ningxia Lycium barbarum industry has remained in the primary stage of selling raw materials for a long time. The reporter of economic daily learned that the price of Lycium barbarum dry fruit ranges from tens of yuan to hundreds of yuan per kilogram, and the price mainly depends on the selling appearance. Therefore, fighting "beauty" has always been the main way to improve the value of Ningxia Lycium barbarum. Over the past ten years, Ningxia medlar processing industry has gradually started, but there are many exhibits and few products. Only a few primary products such as medlar vinegar, medlar juice and medlar bud tea have a product conversion rate of less than 10%“ "Good raw materials can not sell at good prices, and good raw materials can not produce good products" has become the pain of Lycium barbarumustry.
"As a representative agricultural product with the same origin of Chinese medicine and food, Lycium barbarum has far from releasing its health care role and industrial value under the situation of the vigorous development of the great health industry in recent years." Qi Wei, deputy director of Ningxia Lycium barbarum industry center, introduced that in 2015, Ningxia put forward the strategy of "rebuilding the new advantages of Ningxia Lycium barbarum industry" and formulated a five-year plan. Intensive processing has become a breakthrough to drive industrial development.
In order to achieve new breakthroughs, Ningxia has issued relevant supporting policies such as finance and finance, formulated the country's first local regulations to promote the development of Lycium barbarum industry, built 5 national R & D centers such as the "national local joint construction Lycium barbarum Engineering Research Center" of the national development and Reform Commission and 13 Ningxia Lycium barbarum industry talent highland workstations, and carried out research on the efficacy mechanism and extraction process of Lycium barbarum, Research and develop innovative products such as functional food, beverage and health products.
Zhongning county is the core production area of Lycium barbarum in Ningxia, with many Lycium barbarum processing enterprises“ Our company has entrusted scientific research institutions such as the Chinese Academy of Sciences and the Chinese Academy of Agricultural Sciences to research and develop Lycium barbarum deep-processing products. We have developed more than a dozen deep-processing products such as Lycium barbarum functional powder, Lycium barbarum oral liquid and Lycium barbarum enzyme, which have been recognized by the market. " Yong Yuewen, chairman of Ningxia Quantong Lycium barbarum supply chain Co., Ltd., told reporters that the sales of "jiurenshuang" liver protection tablets alone reached more than 30 million yuan last year.
In view of the homologous characteristics of Chinese Lycium barbarum medicine and food, Ningxia Tianren Goji Biotechnology cooperated with Shanghai Institute of organic chemistry, Chinese Academy of Sciences to accurately extract the key factors of Chinese Lycium barbarum health care efficacy, and built the world's first production line for intensive processing and extraction of Chinese Lycium barbarum glycopeptide series products“ LbGp can improve human immunity, reduce blood lipid and prevent cardiovascular and cerebrovascular diseases, which has attracted great attention from the international medical community. " Yu Zhexiong, general manager of the company, said that the production line can process 4000 tons of medlar dry fruit raw materials and produce 80 million medlar glycopeptide tablets, with an annual output value of 5 billion yuan in the future, equivalent to one-third of the comprehensive output value of the whole medlar industry in Ningxia in 2017.
Combined with industrialized large-scale production, the research and development has extended the industrial chain and improved the value chain, and the Lycium barbarum industry in Ningxia has stepped forward with high-quality development“ Over the past two years since the implementation of the strategy of "rebuilding the new advantages of Ningxia Lycium barbarum industry", in addition to LbGps, new breakthroughs have been made in the industrialization of functional products such as Lycium barbarum special diet, Lycium barbarum flavonoids and anthocyanins. Ningxia Lycium barbarum and its products have reached more than 100 species in 10 categories, with a processing conversion rate of 25%. In 2017, the comprehensive output value of Ningxia Lycium barbarum industry reached 15 billion yuan, an increase of 5 billion yuan over 2016.
"National health care has brought a broad market. We support enterprises to develop more sophisticated products to meet the needs of consumers, and strive to achieve 30% of the processing and conversion rate of Chinese Lycium barbarum by 2020, and the total output value of Chinese Lycium barbarum industry will reach 30 billion yuan." Qi Wei said
（ The article comes from Economic Daily reporter Tuo zhaobing (Xu Ling)